If you haven’t read Kara Swisher’s open letter to Jeff Bezos, you should. Among all the ink spilled last week over the Bezos purchase of the Post, Swisher’s thoughts on the future of the storied news org offer some terrific insights. While the whole of the open letter is a good read, pay attention to her “An Immodest Proposal” section to the end. Here’s a nice excerpt to get you started:
To me, the most important trick is to deeply inculcate the joy of Internet journalism, without losing (actually restoring to some degree, after recent cutbacks) the great editorial values and breakthrough journalism of the Post. Fusing the old-media storytelling and news-integrity values that I learned at the Post with the Internet values of speed and personality — and, well, some level of fun at the right times — is critical.
In other words, make it clear that it is possible to do great journalism in an Internet way — even more possible because you’re freer and, most of all, readers want to read it that way. That entails inspiring the staffers of the newspaper to create content that is — as it has been — accurate, ethically sound, of high quality, but also much more compelling, and delivered in a way that modern customers want to consume it. Formulate those big stories primarily on the Web, and allow a conversation with readers to bubble up from there.
Read Swisher’s post here.