Jim Roberts, executive editor of Reuters Digital, on some of the thinking behind the new shift at Reuters in a conversation with Justin Ellis at Nieman Lab.
“Roberts said news sites homepages are still a powerful driver of traffic, but the tide is shifting in another direction. “The days where you could drive big portion of audience to any single page? That’s pretty much done,” he said. The media have to be willing to adapt to changing times, Roberts said, and that means having a highly adaptable website and apps. “This is just the beginning,” Roberts said.”

